Ratings Bump this Week
‘DAYS OF OUR LIVES’ MATCHES ITS TOP WOMEN 18-49 RATING SINCE DECEMBER
VERSUS THE SAME WEEK LAST YEAR, ‘DAYS’ IS UP 13 PERCENT IN WOMEN 18-34 AND 21 PERCENT IN TOTAL VIEWERS
FOR THE ‘09-10 SEASON TO DATE, ‘DAYS’ IS DELIVERING THE BIGGEST YEAR-TO-YEAR GAIN OF ANY MAJOR-NET DAYTIME SERIES IN TOTAL VIEWERS AND IS THE ONLY DAYTIME DRAMA UP IN WOMEN 18-49
UNIVERSAL CITY, Calif. October 16, 2009 NBC’s “Days of our Lives” has extended its hot start for the 2009-10 television season with strong results for the week of October 5-9, delivering gains versus the same week last year of 13 percent in women 18-49 viewers and 21 percent in total viewers.
For the week of October 5-9, “Days of our Lives” (1.4 rating, 9 share among women 18-49, 1.0/7 among women 18-34) tied for #2 among network daytime series in both the women 18-49 and women 18-34 demographics. “Days” matched its highest women 18-49 rating in nearly 10 months (since the week of December 8-12, 2008), and matched its strongest women 18-34 rating in nearly four months (since June 8-12).
Compared with the same week last year, “Days of our Lives” generated increases of 13 percent in women 18-49 viewers (946,000 vs. 838,000) and 21 percent in total viewers (3.0 million vs. 2.5 million).
Season to date, “Days of our Lives” is tied for #2 in the women 18-49 race and ranks #2 outright in the women 18-34 category.
Season to date, “Days of our Lives” is up 10 percent in women 18-49 (920,000 vs. 839,000), up 7 percent in women 18-34 (362,000 vs. 339,000), up 11 percent in women 25-54 (987,000 vs. 887,000) and up 17 percent in total viewers (3.0 million vs. 2.6 million). “Days” is generating the biggest year-to-year total-viewer gain of any daytime series on the major networks and is the only daytime drama up in women 18-49 viewers.
Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
http://tvbythenumbers.com/2009/10/16...december/30654
VERSUS THE SAME WEEK LAST YEAR, ‘DAYS’ IS UP 13 PERCENT IN WOMEN 18-34 AND 21 PERCENT IN TOTAL VIEWERS
FOR THE ‘09-10 SEASON TO DATE, ‘DAYS’ IS DELIVERING THE BIGGEST YEAR-TO-YEAR GAIN OF ANY MAJOR-NET DAYTIME SERIES IN TOTAL VIEWERS AND IS THE ONLY DAYTIME DRAMA UP IN WOMEN 18-49
UNIVERSAL CITY, Calif. October 16, 2009 NBC’s “Days of our Lives” has extended its hot start for the 2009-10 television season with strong results for the week of October 5-9, delivering gains versus the same week last year of 13 percent in women 18-49 viewers and 21 percent in total viewers.
For the week of October 5-9, “Days of our Lives” (1.4 rating, 9 share among women 18-49, 1.0/7 among women 18-34) tied for #2 among network daytime series in both the women 18-49 and women 18-34 demographics. “Days” matched its highest women 18-49 rating in nearly 10 months (since the week of December 8-12, 2008), and matched its strongest women 18-34 rating in nearly four months (since June 8-12).
Compared with the same week last year, “Days of our Lives” generated increases of 13 percent in women 18-49 viewers (946,000 vs. 838,000) and 21 percent in total viewers (3.0 million vs. 2.5 million).
Season to date, “Days of our Lives” is tied for #2 in the women 18-49 race and ranks #2 outright in the women 18-34 category.
Season to date, “Days of our Lives” is up 10 percent in women 18-49 (920,000 vs. 839,000), up 7 percent in women 18-34 (362,000 vs. 339,000), up 11 percent in women 25-54 (987,000 vs. 887,000) and up 17 percent in total viewers (3.0 million vs. 2.6 million). “Days” is generating the biggest year-to-year total-viewer gain of any daytime series on the major networks and is the only daytime drama up in women 18-49 viewers.
Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
http://tvbythenumbers.com/2009/10/16...december/30654
Up 10%, well 10% of 1.8 and 10% of 2.5 is a big difference. That logic would mean that because I lost 10,000 dollars I should be happy if then I go up 10%, it still does not get me to the point I was before I lost that much money.
ReplyDeleteIt gets Days closer to the #2 spot though and thats what matters, if Days can nock B&B down that would shake everything up B&B has been number 2 for so long (without putting out a quality soap) and hopefully it will help keep Days on the air.
ReplyDeleteA few weeks ago Sara Bibel said that Zucker can't justify canceling DOOL based on the ratings for the complete 2008-09 season. Since then, DOOL's ratings have continued their upswing while the other soaps are still bleeding viewers. While DOOL is #3 in total viewers and HH, it outperforms B&B in key demos like women 18-49.
ReplyDeleteUnless it's for reasons unrelated to ratings, I can't imagine DOOL being canceled in advance of ratings laggards like ATWT, OLTL, and AMC.
Since all the vets were fired, the 18-49 demo have reached 1.4 only three separate weeks. I laugh every time I read how the ratings are going up. They aren't. They've stayed the same as they were in 07 and 08 and the demos are actually lower. Go look at SON. There were 200,000 more viewers for February sweeps in 08 and sweeps this last March for three straight weeks were the same numbers as the ones this week. When something like a reveal or death or return happens, the ratings inch up and when we go back to the same ole chit, they go right back down. There was a bump for Grace's death as well and then terrible demo numbers all summer long.
ReplyDeleteSo, the B&B fans jump over to watch Days? LOL! It's silly to read the spin that this show is getting the grant alexander ratings of 100,000+ viewers, but no other soap gets that kind of spin if they get .1+ viewers. I'm sure bloggers and posters will cry wolf within one or two weeks later when the viewers leave.
ReplyDeletePeople are saying it's a "great week for Days," but I'm like "my ass!"
No soaps are getting the same amount of viewers they used to get even a year ago, so when a soap go's up (even if it used to have more viewers) its cause to celebrate. Honestly I believe its some of the CC fans and some fans tuning in for the baby switch reveal.
ReplyDeleteI watch DOOL and OLTL. If OLTL's ratings were as good as DOOL's, I'd be dancing in the streets instead of expecting Frons to pull the plug any day now.
ReplyDeleteIt's galling because OLTL is a much better-written soap than DOOL. But there's no accounting for taste. Just because a show is good doesn't mean people will watch.
It's the spin I find ridiculous; out of NBC & the fans. Sure the ratings are up, from 1.0 in the demos last summer but NBC isn't the other networks. This is their only soap and Day's contract included a clause specifying the had to bring in certain ratings or they'd get cancelled, period. Corday was begging everyone to start watching in the fall as that was the make or break time.
ReplyDeleteJER fans may like this stuff but I've seen what many GL fans are saying, mostly outright ridiculue. I don't think they'll be sticking around long.
"Day's contract included a clause specifying they had to bring in certain ratings or they'd get cancelled."
ReplyDeleteInteresting. Any idea what ratings target DOOL has to meet to stave off cancellation?
No. I wish I did but whatever they were doing last spring and summer wasn't enough or they wouldn't have hired CC and LS to get a bump in the 18-49 demo. That's the one the advertisers pay attention to and DOOL fired the actors bringing in those viewers.
ReplyDeleteBut you also have to remember if NBC makes money with its primetime then it can be more generous. But I was looking at a site -- I cannot remember what it was, I tried to find it to link here, but could not -- and it graded the shows as per their ratings points. NBC's shows did rather poorly, and I think that Leno was averaging about 2.0. So, if NBC loses money in primetime that means they will have less money to throw at DAYS, so even if it gets the targeted ratings they might be about to pay for it. They have the Winter Olympics soon, but the Winter tends not to get the viewers -- though I tend to prefer it to the Summer Games. It will be on the 12th through the 28, in the middle of Sweeps, and probably when mid-season shows on other networks begin, namely the much awaited for LOST, so if that does not make money that really could be the death knoll for PASS II.
ReplyDeleteSomeone has to fire Zucker because since he came on prime at NBC has bombed. Hopefully if Comcast does get controlling interest or buys it out right away from GE, that they put people in charge -- despite that article someone linked to say if Comcast does get NBC they will keep *ucker -- and those people fix primetime, and care about soaps, and not the JERkian style of soaps, someone who realizes DAYS is a soap and TV icon -- at 44 years -- and fires the dead weight and returns the vets. I think if the vets returned -- and yes, I include Matt and Missy-- then their would not be the animosity against CC, and it would make sense since Katerina and Lawrence's story should include Jennifer, Steve, Jack and Kayla.
"then their would not be the animosity against CC"
ReplyDeleteThis makes no sense to me. Why is there animosity against CC? What does she have to do with anything? She didn't fire vets. She doesn't write stories. She isn't in charge of anything at Days. She is an actress who took a job that was offered to her.
Well, the problem is not with CC but with the producers they fire vets for the lie it was financial and then hire PASS "actors" and now we read that CC is friends with said Ex. Prod., interesting. The lie is insulting and it is a slam to the actors that they were fired to save DAYS, they who REALLY were major contributors to DAYS success, and then other were hired. It is insulting because were there financial problems maybe two vets would have been fired, and then there would have been a hiring freeze. But it seems it is what Tomlin wants and whom Tomlin wants, and the financial reason was a lie.
ReplyDeleteI seriously doubt the GL fans would have been happy if a new producer were brought in and GL were saved and all the fired DAYS actors were hired and CC hired.
well GL did go through a lot of other crap though, the horrible new filming style, the firing of vets and hiring of new characters that were cheaper. The only thing GL didnt do that Days has done (mostly) is bring back actual characters that were on years ago like Justin, Carly, Lawrence, Vivian. GL brought newbies only like Rafe, Arianna, Mia, Chad. I would of loved it if they had brought characters from the 90's on instead on GL so at least Days did that right. I don't understand why Days felt like they needed to outright fire Deidre/Drake that was handled badly they didnt even get an offer to go to recurring. I don't understand though why there's such anymosity towards CC and not Wally Kurth. People joke all the time how cheap the GL actors are sure CC isnt coming supercheap to Days but she's probably not making near what they were paying the actors Steve/Kayla, John/Marlena.
ReplyDeleteWell, frankly I think Dee and Drake were always the weakest link of the vets, paid far too much and gasping and contorted facial expressions does not make for acting. Matt, Missy, Mary Beth, Stephen, Thaao and Leann were far more rounded actors who were subtle and gave nuances to even the worst crap thrown at them.
ReplyDeleteThe firing of Leann, Thaao, and especially Mary Beth and Stephen was worse than Drake and Dee -- Thaao like Matt was always fired despite talent and popularity -- and MBE and SN were not even told in advance, they finished what they thought was a normal work day and then told. J/J and S/K had just as much important roles in the Lawrence and Katerina story as Bo did. Afterall Lawrence was behind Steve, and he raped Jennifer, and for much of 1991 J/J were the protagonists in the story NOT Bo. And Kayla hated Lawrence for Steve. And having them involved is much better than yet another triangle.
Well, frankly Justin WAS A MUCH BETTER and MORE ESTABLISHED character. He still has an uncle and family on the show. NOT CARLY. And the Adrienne and Justin romance was a million times better than Bo/Carly!!! Justin also did not take over the show when he was on, unlike the St. Carly, friend to all, medical specialist for every damn form of medicine, and Justin was never made to be perfect, but St. Carly was and she was a liar who caused suffering to people and used people all the while. D
ReplyDeleteMy problem with having CC back is that I never gave a flip for Carly when she was on. I couldn't wait for Vivian to kill her off. The character was dull, overexposed and in EVERYONE's ******* storyline. I'd feel the same way if they brought Eileen Davidson's Kristen back or any other character I didn't enjoy. I'm happy to have Louise back because I liked her and Vivian and I'm happy to have Justin back for the same reason but what I'm not happy about is that storylines are based on who is BFF with Tomlin. It smacks of the same crap I had to put up with when JER was writing the show...it was about HIM, not the fans and not the stories. And I know DOOL isn't the only soap in that position but the show wasn't in that position when Hogan and Ed Scott were writing and producing and that's what really ticks me off.
ReplyDelete"Thaao like Matt was always fired despite talent and popularity"
ReplyDeleteLast April was the fourth time Thaao was fired by either JER or a producer who was BFF with JER. It had nothing to do with money or storylines. It was personal, just the way Roscoe Born's firing was personal since he and Tomlin didn't get along on OLTL and he was the first person Tomlin got rid on when hired, within a few days. Running a business that way will ruin the show which is just what happened the last time JER was writing. He utterly trashed the history of nearly every vet on screen when he couldn't get away with killing them all off.
I get it, I really do, I'm just glad CC is coming back to a character that had been on Days, instead of them pulling a AMC, or OLTL and bringing on a character (Zach, John) that has no ties to the canvas and then lets them take over the show (I don't think Days is going to have CC take over the show) would I love for Jack/Jenn to come back omg yes I loved them and MR actually expressed intrest in her last interview I adore WK and would love for Adrienne to come back but right now I'm just happy more newbies havent come to the show and taken over like they've already let some.
ReplyDeleteI never did get Matt's firing he was in a hit "supercouple" and yet he was fired and then they pared up Jennifer with Peter I didnt like that at all.
ReplyDeleteNo, I doubt CC will take over the show either. Tomlin is saving that for Galen and his other Passion's actors and I hate saying that because I really have grown to like EM as Brady and bringing in a new Arianna ruined him. The Hernandez family have only been in town for a few months and they're involved in every storyline.
ReplyDelete"I seriously doubt the GL fans would have been happy if a new producer were brought in and GL were saved and all the fired DAYS actors were hired and CC hired."
ReplyDeleteI assume you mean "CC fired." In any event, the emotionally unstable and incompetent Ellen Wheeler was about as popular with GL fans as Tomlin in on this site. Fans would have rejoiced if she'd been replaced. One theory is that P&G kept her on because they want out of the soap biz and knew she would tank the show. Which she did.
If a hypothetical Wheeler replacement had hired DOOL vets, my reaction would have been mixed depending on the vets involved. I would have been delighted if the actors were good (e.g., Stephen, Thaao) and pissed if they sucked (e.g., the two DHs). I would have been furious if they fired CC, but I wouldn't have projected my resentment onto the hired DOOL actors.
Tomlin may be no prize, but at least DOOL fans have been spared the horrors of Wheelie's "revolutionary" new production model.
Amen, now if all the sudden we see Days filming outside with digital cameras then we should all worry.
ReplyDeleteI hated the GL production model when it started - mostly because no one seemed to know what the hell they were doing. But it grew on me. I admit it. I loved the outdoor stuff - it made Springfield feel so much more real (though the sound and other issues did annoy). Seeing Sami in the cemetery with the fake plastic leaves just makes me miss some of that GL stuff.
ReplyDeleteAs to the rest of the stuff in this thread. i still don't get the CC resentment. Lots of actors I've liked on soaps have been let go or replaced ... I didn't blame the new actors hired. The blame for losing vets and changes in casting is all on the folks in charge - not the actors.
I wonder if Sony will get rid of Days to save Y&R from cancellation since Sony is trying to save money from Y&R and keep them on the air?
ReplyDeleteJust to read how of an ass Corday, here's an article I found with Steve Blackwood (ex-Bart) talking about his firing from Days.
http://detnews.com/article/20090928/ENT10/909280331/Small-talk--Ex-soap-star-Blackwood-to-appear-at-benefit